Promo Products - Do they Work?
Without question you would have received some sort of promotional gift at some stage. I look around the office and at a glance I can see a BMW Umbrella, Bunnings Soccer Ball, Coke Glasses, Hahn Stubby Holders, Sportsbet Stress Balls and Australia Post Pens.
They are everywhere but do they really work or are they a money waster?
The fact that we have so many promo items and we haven't thrown them out suggests that they provide some use to us. I looked into this and the statistics say 8 IN 10 CONSUMERS OWN A PROMOTIONAL PRODUCT. This number is much bigger than I expected and now it seems it is alot easier to get your brand into peoples homes without them realising.
75% OF THESE CONSUMERS USE A PROMOTIONAL GIFT AT LEAST ONCE A WEEK AND OVER HALF OF THESE WILL KEEP A PROMO ITEM FOR MORE THAN 1 YEAR.
That's great for companies who want to get their name out their and spread their brand but do consumers actually spend money with them?
The stats vary with this questions but somewhere between 60% and 85% of consumers have spent money with the company who has gifted them a Promotional product. That is Mind Blowing....How happy would you be if for every 2 Promo items you sent out, you received 1 customer in return?
Ok so Promotional Gifts do work but at what cost? Well there is such a wide range of gifts out there that can pretty much sort any budget.
In my opinion though if you are going to strike 50%+ return on investment then you might want to increase your marketing budget and make sure you do something different to stand out from the crowd.
I have enough promo pens on my desk that I'm not going to remember who has given me each one.
Think about your audience and what they or even their family might appreciate and use frequently. Is a Dad bringing home a promotional soccer ball for his kid the answer....maybe? It's certainly different.
We have noticed a growing trend in Promotional
Soccer Balls that are being used as Gifts or Giveaways and we think that's a fantastic idea. Who wouldn't want a Free Soccer Ball for being a loyal customer. I can almost guarantee that it will be used and everytime it is, everyone will be seeing your brand splashed around the ball whether its at the beach, local park, soccer training or just in the backyard with friends.
Check out these Promotional Soccer Balls for Mertion Suites, Callaway Golf and Daily Profit....Very Cool.
Create your Own Custom Made Soccer Ball with the #1 Online Designer at www.customsoccerballs.com.au
Yours in Soccer,
The Soccer Guru